We have drawn up this data protection declaration (version 09.10.2020-311220370) to explain to you, in accordance with the provisions of the basic data protection regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.
Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.
When you visit websites today, certain information is automatically created and stored, including on this website.
When you visit our website as you are visiting it right now, our web server (the computer on which this website is stored) automatically stores information such as
in files (web server log files).
Usually web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot exclude the possibility that this data may be viewed in the event of illegal behavior.
Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you surf the Internet, you are using a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing is not to be dismissed: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, since there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you your usual default settings. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner sites (e.g. Google Analytics). Each cookie is unique because each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, trojans or other "malware". Cookies also cannot access information on your PC.
For example, cookie data may look like this:
Name: _ga
Expiration period: 2 years
Usage: differentiation of website visitors
Example value: GA1.2.1326744211.152311220370
A browser should support the following minimum sizes:
The question which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly discuss the different types of HTTP cookies.
You can distinguish 4 types of cookies:
Absolutely necessary cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues surfing on other pages and only goes to checkout later. These cookies do not delete the shopping cart, even if the user closes his browser window.
Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website in different browsers.
Target-oriented cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are stored.
Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.
Usually the first time you visit a website, you will be asked which of these types of cookies you want to allow. And of course this decision is also stored in a cookie.
How and whether you want to use cookies is up to you. Regardless of which service or website the cookies originate from, you always have the option of deleting cookies, allowing them only partially or deactivating them. For example, you can block third-party cookies, but allow all other cookies.
If you want to find out which cookies are stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Mozila Firefox: https://support.mozilla.org/de/kb/cookies-loeschen-daten-von-websites-entfernen
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Google Chrome: https://support.google.com/accounts/answer/61416?hl=de
Opera: http://www.opera.com/de/help
Safari: https://support.apple.com/kb/PH17191?locale=de_DE&viewlocale=de_DE
If you do not wish to receive cookies, you can set your browser to notify you whenever a cookie is set. In this way, you can decide for each individual cookie whether or not you wish to accept it. The procedure varies from browser to browser. The best way is to look up the instructions in Google with the search term "Delete Chrome cookies" or "Deactivate Chrome cookies" in the case of a Chrome browser or replace the word "Chrome" with the name of your browser, e.g. Edge, Firefox, Safari.
The so-called "cookie guidelines" have been in place since 2009. They state that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these guidelines. In Germany, the cookie guidelines have not been implemented as national law. Instead, the implementation of this guideline was largely carried out in ยง 15 para.3 of the Telemediengesetz (TMG).
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265 , the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".
Personal information that you submit to us electronically on this website, such as your name, e-mail address, postal address or other personal information when submitting a form or comments on the blog, together with the time and IP address, will only be used by us for the purpose stated, kept secure and not disclosed to third parties.
Thus, we use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behaviour.
If you send us personal data by e-mail - thus off this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.
According to article 6 paragraph 1 a DSGVO (legality of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time - an informal e-mail is sufficient, you will find our contact details in the imprint.
In accordance with the provisions of the DSGVO, you are basically entitled to the following rights:
Right of rectification (Article 16 DSGVO)
Right of deletion ("right to be forgotten") (Article 17 DSGVO)
Right to restrict processing (Article 18 DSGVO)
Right of notification - Obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 DPA)
Right to data transferability (Article 20 DSGVO)
Right of objection (Article 21 DSGVO)
Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 DPA)
If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot draw any conclusions about your personal behavior on this website.
You can find out more about how to object to this evaluation of visit data in the following data protection declaration form.
We thus agree to the anonymous transfer of our website data. Despite long research, we were not able to find out exactly which summarized and anonymous data is forwarded. In any case, Google will delete all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. In benchmarking, our own results are compared with those of our competitors. Based on the collected information, processes can be optimized.
When Google stores data, this data is stored on Google's own servers. The servers are distributed all over the world. Most of them are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can find out exactly where the Google servers are located.
How long the individual tracking tools store data about you can be found in our individual privacy texts for each tool.
The Google Tag Manager itself does not set any cookies, but manages tags of different tracking websites. In our privacy policy for the individual tracking tools, you will find detailed information on how to delete or manage your data.
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311220375. If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.
On this website we use the Facebook pixel of Facebook, a social media We use the Facebook pixel of Facebook on our website We have implemented a code for this on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that Facebook can use to track your user actions, if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data of your Facebook account. Then Facebook deletes this data again. The collected data is anonymous and cannot be viewed by us and is only used for advertising purposes. If you yourself are a Facebook user and are logged in, your visit to our website is automatically assigned to your Facebook user account.
We only want to show our services or products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This way, Facebook users (provided they have allowed personalized advertising) can see suitable ads. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.
In the following, we show you those cookies that were set by including Facebook pixels on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.
If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can basically manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There you have the possibility to deactivate or activate providers.
If you would like to learn more about Facebook's privacy policy, we recommend that you review the company's own data policies at https://www.facebook.com/policy.php.
We have also activated Automatic Advanced Matching as part of the Facebook pixel function. This pixel feature allows us to send hashed emails, name, gender, city, state, zip code and date of birth or phone number to Facebook as additional information if you have provided us with this information. This activation enables us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.
To protect the security of your data during transmission, we use state-of-the-art encryption procedures (e.g. SSL) via HTTPS.
You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data relating to you, which is carried out on the basis of Art. 6 paragraph 1 letter f of the DPA (data processing based on a balancing of interests); this also applies to profiling based on this provision within the meaning of Art. 4 No. 4 DPA.
If you lodge an objection, we will no longer process your personal data unless we can prove compelling reasons for processing worthy of protection that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
We reserve the right to adapt this data protection declaration so that it always meets the current legal requirements or to implement changes to our services in the data protection declaration, e.g. when introducing new services. The new data protection declaration then applies to your renewed visit.
If you have any questions regarding data protection, please send us an e-mail or contact the person responsible for data protection in our organization directly:
Arian Etrati